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Wednesday, November 21, 2018

Psychology in design

Ideas
Studio TAB fashions a retail space for JJ Silks in Bangalore, drawing a parallel to the celebration of colours, patterns and the royalty of the quintessential Indian silk sari, using the thematic as their muse for the showroom design…
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Editorial

Dear IAnDian,

In the age-old tussle between form and function, our stories this week clearly border on the premise - function follows form! Whether it is the Jasmine flower inspiring the built form in Fuzhou, or the splashes of paint inspiring an interactive public installation in Shanghai or even the exclusive silk sari showroom in Bangalore being a take-off from the sari itself, the underlying emotion that connects with the masses is a representation - an identity that appeals to the senses, making them receptive to the built form, the interior surrounds...

So, in this race for empathising and relating to human behavioural patterns, aspirations and motivation, success of a project is measured by how design works with the psyche of the user to deliver the needful - so the surrounds assist in boosting purchases, in enhanced footfall... making users perform the actions that are expected of them. Also referred to as Design Thinking. A very gainful tool.

Let me leave you to mull on that note...

Warm regards,
Savitha Hira
Editor

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INDITERRAIN

Projects
Timeless interiors
It is said, “The world is a book, but if you don’t travel, it’s just a page”. Modi Srivastava & Associates carve out a niche travel office that paves the way for worldly comfort…
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IAnD Exclusive
Relatable stories!
Cheer your guests with relatable stories that weave a narrative from your life or enlighten them about personal nuggets that reflect the personality of your abode or intrigue them with an unusual materiality…
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In case you missed it earlier.

global hop

Ideas
A prismatic passage
100architects designs a vibrant walkway to offer shoppers an immersive experience enroute a newly opened retail space in Shanghai.
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Projects
Man-made mountains!
ENOTA transforms a classic health centre built in the 1980s in a small settlement of Eastern Slovenia into a modern relaxing thermal spa, popularly known as Termalija Family Wellness…
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Ideas
Cultural expression in the built form!
PES-Architects present China with The Fuzhou Strait Culture and Art Centre, a catalyst that induces cultural momentum in a city dominated by rapid development.
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Thought n Impact
Living inside-out!
International design and innovation office, Carlo Ratti Associati (CRA) uses a Ficus tree as the fulcrum of a progressive residential design in Parma, Northern Italy.
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