Wednesday, November 21, 2018

Psychology in design

Studio TAB fashions a retail space for JJ Silks in Bangalore, drawing a parallel to the celebration of colours, patterns and the royalty of the quintessential Indian silk sari, using the thematic as their muse for the showroom design…
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Dear IAnDian,

In the age-old tussle between form and function, our stories this week clearly border on the premise - function follows form! Whether it is the Jasmine flower inspiring the built form in Fuzhou, or the splashes of paint inspiring an interactive public installation in Shanghai or even the exclusive silk sari showroom in Bangalore being a take-off from the sari itself, the underlying emotion that connects with the masses is a representation - an identity that appeals to the senses, making them receptive to the built form, the interior surrounds...

So, in this race for empathising and relating to human behavioural patterns, aspirations and motivation, success of a project is measured by how design works with the psyche of the user to deliver the needful - so the surrounds assist in boosting purchases, in enhanced footfall... making users perform the actions that are expected of them. Also referred to as Design Thinking. A very gainful tool.

Let me leave you to mull on that note...

Warm regards,
Savitha Hira


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