Design enables, looks you in-the-eye and resolves. Are you ready for a design resolution? Complete low-down on the #KyaBola campaign.

IAnD Exclusive

The #KyaBola research initiative concludes on a note of positivity with some extremely focussed and tested concepts coming into the limelight. It is now a leap of faith that this word reaches the stakeholders-that-be!

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Editorial Dear IAnDian, For the last three weeks, our office has been abuzz with different aspects of the #KyaBola campaign - a research initiative to reduce indiscriminate honking as the latter seems to trigger many physiological and psychological problems. Our reach has been far and wide to say the least, but those that have responded with genuine resolutions are truly commended as conscientiousness and sensitivity to one’s immediate surrounds and this social problem (that is fast becoming a menace) calls out for a hearty applause. And this applause is substantiated with a few good workable concepts – as you can see for yourself via the listed entries and jury comments. We now invite all the stakeholders to move this conversation ahead. Let me leave you to read our in-depth cover story on the campaign. And we eagerly look forward to your comments/ suggestions to make this not the closure of this campaign, but the beginning of a positive social change. With a leap of faith, Warmly, Savitha Hira Editor								sponsored
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